The court forced Apple to reveal the secrets of the company

During the lawsuits of Apple and Samsung Electronics, the manufacturer of iPhones and iPads had to reveal many secrets to prove that South Korean competitors took advantage of the company's development. At the process, Apple representatives spoke about the creation of the iPhone and iPad, about the strategy and customers of the company and how the Apple team was formed, writes The Wall Street Journal.

According to Phil Schiller, Apple’s senior vice president of international marketing, $ 647 million was spent on iPhone advertising in the United States, and $ 457.2 million was spent on promoting the iPad.


The focus of the discussion was on the design of the iPhone and iPad. Apple wants to prove that Samsung copied the devices it created, while competitors claim that the similarities are minimal, and Apple was inspired by Sony's design to create new devices - the company said this in a press release, which, to the judge’s displeasure, Includes information that the court refused to consider as evidence.

Apple denied the latest version - Scott Forstall, Apple's senior vice president of software, told the court how difficult the development was. According to Forstall, an entire floor was reserved for work, which was closed to visitors. Security cameras were installed in the building, and employees were given electronic badges, and a sign saying “Fight Club” hung on the front door (in the famous novel, club members swear to remain silent).
1000 people worked on the creation of the interface (in total, Forstall led about 2000).
Apple introduced a number of prototypes of the iPhone and iPad (including the silver angular model), which showed that Sony was out of the question.

Recall, according to the plaintiff - Apple - Samsung sold 22.7 million smartphones and tablets in the United States, receiving $ 8.16 billion in revenue. The devices sold were created using Apple technology, according to the company and demanding damages of more than $ 2.5 billion. Samsung did not remain in debt - it accused US competitors of violating its five patents.