How revenue is distributed between applications

Last week, analytics company Flurry released a new report on the distribution of revenue from mobile applications. Conclusions Flurry is based on data from the first half of 2012 on the earnings of 200 thousand applications on the leading Android and iOS platforms.

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If in 2010 Top 25 brought 28% of the profit, then in the current 2012, the top 25 applications will bring only 15% of the revenue. This tendency is reminiscent of the Pareto law (“20% of efforts yield 80% of the result”). Of course, not 80% of the profit, but an impressive 68% of the income will come from applications outside the Top 100. Journalists from Inside Mobile Apps have already called this “distribution of income” “more democratic”.

It turns out that if earlier the Top 100 brought most of the profit (55%), then after 2 years the situation changes dramatically. The first hundred applications predict income in the amount of 32% of the total profit, the remaining two-thirds of the income will bring applications outside the top list. A vivid proof of this trend is the game Death Rally, earning, according to Remedy, $ 350 thousand a month, only being in the Top 200.
This is good news for developers with a limited marketing budget. But do not forget that only the App Store has 650 thousand applications, 400 thousand of which are rated zero.