How Google Adwords Counts the Cost of a Click, and How to Lower It

Hello. At Alconost, we also do multilingual contextual advertising campaigns, so we sometimes have to explain to customers the principle of calculating the cost of a click on AdWords ads. To answer this question once and for all, together we made a video that reveals the secret of magic happening inside Google.

The video will be useful not only to novice internet marketers, but also the contextual advertising guru: now if you suddenly need someone (client, employee, boss) to explain in a nutshell how the cost of a click in Adwords is considered, just show our video.