The history of personal computers in advertising. Part 2: 1980s

Hello, Habr!

In a previous publication on the history of computers in advertising, I touched on the period from the end of 1960 to 1979. It's time to recall the 1980s: here you will find Speccy, NeXT, Macintosh and other computers of the times when a 10 megabyte hard drive cost more than $ 3,000.
After a brief description of the exhibits, I added prices at the time of their sale, and also recounted them for 2013 year (in brackets).

Happy viewing!

Please do not be too strict on the design of the post: some of the images I could not find in the best quality.
If you have something to add to the collection, please write about it in the comments or in private messages.


Previous and next parts:
The history of personal computers in advertising. Part 1: 1970s
The history of personal computers in advertising. Part 3: 1990s
In January 1980, Hewlett-Packard released the first computer from the series 80 - the HP85A. This computer is designed to work with engineering and monitoring applications.
Price: $ 2,750 ($ 8,232)
In the 1980s, Sinclair launched the ZX80 PC. It was the first computer in the UK, the price for which did not exceed £ 100.
Price: $ 199.95 ($ 598.55)

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Commodore VIC-20 8-bit color home computer. “Why buy a video game when you can buy a computer for the same money?” He became the first microcomputer, whose sales exceeded 1 million units. In total, 2.5 million copies went to the people. The initial price was $ 299.95, but then it was reduced to as much as $ 55 - below cost. We won due to accessories and software. William Shatner (Star Trek) participated in the campaign
Price: $ 55 ($ 164.64)



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The first mass PC from IBM is the IBM PC , 1981. He worked on the Intel 8088 processor, 4.77 MHz. Software - IBM Basic.
Price for top-end configuration: $ 3005 ($ 7994)
In June 1981, the TI-99/2 from Texas Instruments appeared. It had a graphic mode, although it displayed everything in black and white.
Price: $ 99.95 ($ 235)
TI-99 / 4A was able to display 16 colors at a resolution of 512 × 424 or 256 colors at a resolution of 256 × 424.
Price: $ 525 ($ 1,396)

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From 1981 to 1983, Sinclair launched the ZX81, the predecessor of the famous Spectrum. The computer came in the form of a kit for self-assembly or a little more expensive - already assembled. It was equipped with a Zilog Z80 processor (3.25 MHz) or its equivalent NEC μPD780C-1. The screen could display text in 24 lines of 32 characters. It was also possible to simulate a graphic mode of 64 × 48 pixels.
Price for the assembled version: £ 69.99 (£ 227.00)
Kaypro II had a 9-inch green screen and 64 K RAM. They did it, apparently, under the influence of the Osborne-1 laptop. Sales began in 1982.
Price: $ 1795.00 ($ 4384)

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Timex Sinclair 1000. Worked on the company's own operating system - Sinclair BASIC. It went on sale in July 1982 for about a hundred dollars. Positioned him as the cheapest home personal computer.
Price: $ 99.95 ($ 244) The
80th HP series in 1982 was continued by the HP86A with two flops, an external monitor and 64K RAM.
Price: $ 1,795.00 ($ 4,384)
In April 1982, the ZX Spectrum - color home computer from the English company Sinclair. It is often called the "Speccy." This computer became the best-selling English computer, and the founder of Sinclair Research Ltd, Clive Sinclair, was awarded the title “Knight of the Royal Order” with the title “Sir” for his contribution to the development of British industry.
Price: £ 175 (£ 523)



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In mid-1983, the price of the Kaypro II was reduced by $ 200 - to $ 1,595. This model has been produced since 1981. In 1983, about 10,000 Kaypro IIs were sold monthly.
Price: $ 1,592 ($ 3,752)
Sales of the ACE1200 desktop computer started in 1983. This is an Apple-II compatible computer with 128K RAM, two integrated floppies and a color video card.
Price: $ 2,495 ($ 5,869)
HP explains why the HP Series 200 Model 16 is better than IBM. Who cares - Configuration Guide for HP Series 20 Computers in pdf.

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The IBM 5160 is the second generation of the IBM PC, and has also been manufactured on the basis of the Intel 8088 since March 8, 1983.
Price: $ 8,000 ($ 18,819)



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In 1983, Apple began selling Lisa, which Jobs named after his daughter. This computer was much more advanced than the Macintosh. It supported up to 2 MB of RAM and had a protected memory mode. Processor - Motorola 68000, 5 MHz. Included was an external hard drive of 5 MB.
Price: $ 9,995 ($ 23,512)
Kevin Costner starred in an Apple Lisa ad.



The director of this grand Macintosh ad from Apple was Ridley Scott. The theme is George Orwell's dystopian novel 1984, published in 1949. The Macintosh was the first mass-produced computer with a mouse-like pointing device and a fully graphical interface.
Price: $ 2,495 ($ 5,655)



Macintosh Print Ad.

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And here is a black and white newspaper.

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Do you recognize these guys?

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In 1984, the Tandy 1000 color computer appeared. It was equipped with an 8088-2 processor with a clock frequency of 7.16 MHz and one or two flops. And even ports for the light pen and for headphones.
Price: $ 1,199 ($ ​​2,717)
Tandy range:

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NCR, a company specializing in products for retail chains, the banking and financial industries, the tourism and medical industries, has already released NCR PC4 in 1984 since 1984. The computer was sold in six versions - with a monochrome or color display, one or two 5.25 "DS-DD floppies or a 10 MB disk in place of the second floppy drive. This model was awarded the German International Forum Design.
Price: $ 2400 ($ 5439)
Sony Hit Sales -Bit 75 in Japan began in 1984. It was a computer based on Zilog’s Z80 processor and clocked at 3.58 MHz



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Commodore's Amiga 1000 ad in 1984 focused on multimedia. Such a demonstration of possibilities was arranged: a three-dimensional ball, painted with red and white squares, flew in a three-dimensional room and thundered against its walls.
Price: $ 1,500 ($ 3,150)



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In 1984, Amstrad CPC 464 , an 8-bit personal computer , competed with Commodore 64 and Sinclair ZX Spectrum. He worked on a Zilog Z80 2.5 MHz processor and was equipped with 64 Kb of RAM, had a cassette recorder and Locomotive BASIC 1.0 OS. The CPC line of computers was a success - about 3 million copies were sold.
Price with a green screen: £ 249 (£ 678)
Price with a color screen: £ 359 (£ 977)

The Soviet Union didn’t work either - since 1984 AGAT-4, a training computer with an 8-bit processor with a clock speed of 1 MHz, was produced OS Apple DOS 3.3. The kit included two gaming consoles. Unfortunately, the advertisement was tight ...
Price: 4000 rubles

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NCR PC6 appeared in stores in 1985. The processor is already 8 MHz, not 4.77, as in the previous model.

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Tandy in 1985 decided to improve the 1000 model - and added a hard drive to it, getting the Tandy 1200 HD. The model was equipped with 256KB of RAM with the possibility of tuning up to 640Kb, a hard disk of 10 megabytes. Additionally, you could buy a color monitor for $ 549.
Price:
1986: Amiga ads again show what kind of graphics the computer is capable of.

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The Tandy 1000 SX went on sale in 1986.
Price: $ 990 ($ 2,079)
This Speccy model went on sale in the UK in 1986.
Price: £ 179.95 (£ 446)

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In April 1986, IBM introduced the PC Convertible, its first laptop. It was equipped with a 80C88 processor with a frequency of 4.77 MHz, 256 KB of RAM with the possibility of expanding to 512 KB. Weight - 6 kg and carrying handle. Probably, this was one of the first transformer notebooks: after all, the display was unfastened, which is clearly visible in this advertisement. And again - Charlie Chaplin!
Price: $ 2,000 ($ 4,201)



Compaq in 1986 was able to overtake IBM in some ways: DeskPro 386 was the first personal computer running on the new Intel 80386 processor. IBM released a PC on this processor only after 7 months, losing its status as a technology leader. So the market was presented with 32-bit architecture.
Price: $ 5,000 ($ 10,503)
“Compaq entered corporate history, becoming the first company to cross the line of $ 1 billion in sales revenue five years after it began.” Compaq 1988 Annual Report.

Classic TV commercials.





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In 1987, IBM decided to oust other manufacturers from the American computer market. To do this, the company started the release of the IBM PS / 2 series on Intel 80286 Intel 80386 processors. The company decided to use closed standards that do not allow their use by third-party developers without expensive licensing. It was assumed that OS / 2 will only work on PS / 2 computers. Fint with his ears failed - the series achieved success only in the corporate segment.
Price: $ 2,295 ($ 4,768)

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The creation of Steve Jobs NeXT Computer with a UNIX-like operating system NeXTSTEP was released from 1988 to 1990. The first couple of years, the computer was sold only to higher education institutions at a special price of $ 6,500, and in 1990 went on public sale - this miracle of technology could be bought for $ 9,999. There was no commercial success - he was too cool for his time, and therefore too expensive. It will be interesting to someone that it was on NeXT Computer that the first CENT httpd web server and the WorldWIdeWeb Internet browser were created.

It is worth noting that the NeXT RAM reached 64 megabytes, and the resolution was 1120 × 832 pixels, which gives 931 840 pixels, which is more than 1024 * 768, the standard resolution of computers since the mid-90s .

Price: $ 9,999 ($ ​​18,206)

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To be continued ...
This is interesting:
The history of personal computers in advertising. Part 1: 1970s
Advertising laptops in the 1980s and 1990s
Old ads for cell phones and smartphones (from the 1980s to the end of the 2000s)
Apple device prototypes 30 years ago
Living Computer Museum
Recalculated the prices with this calculator .