Google introduced a new search algorithm Hummingbird

At a press conference on the 15th anniversary of Google, a new search algorithm was introduced, which was named Hummingbird - "Hummingbird". The name should symbolize the accuracy and speed of its work. Representatives of the company said that the changes were made to the search engine a month ago and cover 90% of search queries, but the announcement of the transition to a new search algorithm, Hummingbird, was decided to coincide with the 15th anniversary of Google.



The press conference was held in the garage, where 15 years ago Sergey Brin and Larry Page laid the foundations for the future search giant.



Amit Singal, head of the search engine development department, said that this update to the search algorithm is probably the most dramatic since 2001, when he began his career in the company. The previous major update to the Caffeine search engine was aimed primarily at increasing the speed of indexing information, rather than processing the information collected. Hummingbird processes requests not only by keywords, but also by their meaning. Thanks to this, users will be able to make longer and more complex queries.



The need to change the search on Google explain the change in the most requests from users. If earlier search queries were formulated in the form of short phrases with a large number of keywords, now many search queries are ordinary colloquial phrases, sometimes quite long and complex.

The second reason that necessitated the introduction of a new search algorithm is the development of voice search. “Remember what the search looked like in 1998? You sat down, turned on a bulky computer, connected to the Internet via dial-up, entered some keywords and received 10 links to sites that contained these words. The world has changed since that time: billions of people online, the Internet has grown exponentially, and now you can ask any question on the powerful gadget that fits in your pocket, ”said Singal.

Tamar Yehoshua, vice president of research, has demonstrated the capabilities of the new search algorithm to understand related queries. She offers Google to open photos of the Eiffel Tower, and immediately after that, without specifying what is at stake, she asks the questions “What height is it?”, “When was it built?”, “Show me the photos of construction”. She then presented the results of using Google’s voice search to find information about impressionist artists. A fragment of the video presentation can be seen here
. Unfortunately, there is no way to compare the results of the search results “before” and “after” the introduction of a new search algorithm. Although, Google gives a few examples.
So, at the request of “acid reflux prescription” (acid reflux prescription), a list of medicines was previously offered that could be useless to users who were looking for general information about treatment and generally information about the need to take medication. The new algorithm offers this article , which in this case will be more useful.
The request “pay your bills through citizens bank and trust bank” (payment of your bills through Citizens Bank and Trust Bank) used to bring users to the Citizens Bank home page , but now this page displays a page for paying bills.
The query “pizza hut calories per slice” resulted in pages similar to this , Google claims. Now you can get a response directly from Pizza Hut .

Could it be that with the new search algorithm Google has become worse?
Here is the answer was received on this question: “Almost certainly not. Although we can’t say that Google’s search has become better, we know that Hummingbird - if it’s been used in the past month - didn’t cause a wave of user dissatisfaction or complaints that Google’s search results have deteriorated. People complain when things get worse, but they often don’t notice improvements.
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