Find him if you can. How to select letters in the general flow

Each of us is familiar with the problem of the huge mass of alerts from stores, banks, car dealerships and other organizations, which is constantly falling through all electronic and not very electronic channels. We are used to calling it spam, developed reflexes of lightning-fast removal, configured spam filters, or simply do not notice such messages. And we put up with the fact that it’s almost impossible to find useful messages among them.



Is it possible to make electronic channels more efficient, somehow help recipients to find the letters they need? The matter is complicated by the fact that while artificial intelligence can not predict which messages will be useful to a particular user in the future. It is necessary to develop general principles that will make the newsletter more convenient.

We invite you to storm with us and choose one of the hypotheses.

Option number 1


All communications have a single address and sender name.

Visible advantages:
- users can quickly find all letters from the bank;
- the address does not change and it is safe;
- the user in one fell swoop can unsubscribe from all letters of the bank;
- the subject of the letter will be the product by which the bank informs.



Option number 2


All communications have a single address, but different sender names are indicated.
Senders differ in message subjects - for example, Sberbank Insurance or Sberbank Mortgage.

In this case:
- users will be able to find all letters from the bank by product;
- the address does not change and it is safe;
- there is an opportunity to unsubscribe from a specific product mailing list;
- The subject of the letter will be a specific reason for the product. For example, a decrease in mortgage rates.



Mark the best option and share your opinion in the comments on the article.

Only registered users can participate in the survey. Please come in.

Choose the best option

  • 23.3% Option No. 1: all communications have a single address and sender name 7
  • 66.7% Option No. 2: all communications have a single address, but different sender names 20
  • 10.0% I have my own vision, I will write in the comments 3